Job Posting in Search Portals - Best Practices

Whenever any job seeker click on your advertisement to get information about the opportunity, it is possible to convert him into an applicant. In case if your job posting is not framed with essential details then person will be naturally forced to press the back button. There are few specific formats of writing job postings and they must be framed well to grab attention of job seekers so that you can find someone suitable. A job seeker must be able to understand your requirement, expectations and skill details from job posting so that he can decide whether to apply or not.




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Some of the major requirements of an effective job posting are listed as below:

1. Describing Position Perfectly:

An effective description of job focuses on two major components: responsibilities of job and some over view about the profile. This description must contain all the specific details that are easier to digest and job seeker can get major information related to vacancy.

2. Role summary:

The overviews of job position must be listed in paragraph form so that job seeker can get an idea about what he will be expected to do in routine while handling that profile. Talk directly to your applicants and your words must appear encouraging to them. Focus on its effectiveness so that sales can be closed soon.

3. List of major job responsibilities:

There are five major job duties that must be highlighted in job description properly. It helps job seekers to do quick scanning for job profile. It must provide details about what kind of projects will be assigned after joining, team count and other administrative responsibilities.

4. Readable:

Ensure that job information appears in effective and attractive manner while highlighting all major functions related to job. Job seeker must be able to get central idea about job type after reading this description and his expectations must go in right direction.

5. Skills and Qualifications:

Use bullet points to highlight all desired skills and qualifications so that job seekers can identify the major needs and can make decision about whether to apply or not. For example if you are hiring for any software jobs then description must include details about specific programming knowledge and project handling capabilities.

6. Organizational Culture:


An employee must be suitable to the typical culture of your company then only desired performance can be obtained through his work. It is extremely important to list all organizational values and the culture of your work environment so that applicant can think about his personality traits accordingly.

Those who want to be successful recruiters need to focus on expert strategies while designing job description. It must be helpful to manage candidate flow to the interview session and they must be guided with right information regarding job profiles. Everything must be clearly mentioned with very precise details so that undesired candidates can be easily eliminated from starting. A well framed job posting will help you to get best candidates for your job profile within very less time.